These Terms and Conditions, together with the Privacy Policy, Disclosure & Disclaimer, transaction-specific consents, declarations, risk disclosures, scheme-related documents, payment terms, mandate terms, offer terms and any other policies, notices or terms made available on the baby.money app or related digital interfaces, govern your access to and use of the baby.money mobile application, website, digital platform, transaction flows, dashboards, calculators, communication channels and related services operated by Fluential Wealth Technologies Private Limited.
Fluential Wealth Technologies Private Limited is a company incorporated under the laws of India and has its office at 10th Floor, Building 4, NESCO IT Park, Goregaon East, Mumbai, Maharashtra - 400097. The email address for support and grievance communication is support@fluential.com. The Grievance Officer is Aabhas Tripathi. For these Terms, “baby.money”, “Platform”, “Company”, “we”, “us” and “our” mean Fluential Wealth Technologies Private Limited operating through the baby.money brand, and “User”, “you” and “your” mean any person accessing, registering on, browsing, using, transacting through or otherwise interacting with the Platform, including any parent, lawful guardian, contributor, visitor, prospective investor or registered user.
By accessing or using the Platform in any manner, including by registering, creating an account, creating a child account, providing information, uploading documents, completing KYC, placing an investment instruction, setting up a SIP or mandate, using a calculator, viewing portfolio information, downloading any document, sharing any content, participating in any referral, gifting or contribution feature, or otherwise using any service made available through the Platform, you confirm that you have read, understood and agreed to be bound by these Terms. If you do not agree to these Terms, you should not access or use the Platform.
baby.money is a digital platform intended to assist parents and lawful guardians in planning and investing for a child’s future through mutual fund products and related digital journeys. The Platform may provide facilities including parent or guardian onboarding, child account creation, mutual fund discovery, investment transaction facilitation, SIP registration, portfolio tracking, mandate setup, payment facilitation, goal calculators, child-wise investment views, educational content, statements, reports, customer support, referral features, contribution or gifting features, downloadable assets and other services introduced from time to time.
The Platform may be used only by persons who are at least eighteen years of age, competent to contract under Indian law, legally capable of providing consent, legally authorised to act for themselves and, where applicable, legally authorised to act on behalf of a minor. The Platform is intended for adult users only. A minor shall not directly register on, operate, transact through or independently use the Platform.
If you create a child account or initiate an investment journey in the name of a minor, you represent and warrant that you are the natural guardian, lawful guardian, court-appointed guardian or otherwise legally authorised representative of such minor. The Company may require documentary proof of identity, address, age, PAN, KYC status, bank account, tax status, relationship with the minor, guardianship and any other information required under applicable law or by asset management companies, registrars, payment partners, banks or regulators.
The User may be required to register using a mobile number, email address, PAN, KYC details, bank account details, child details, guardian details and other required information. The User shall provide accurate, complete, current and truthful information and shall promptly update any change in such information. The Company may refuse onboarding, reject transactions, suspend access or seek additional information if eligibility, identity, guardianship, KYC, bank details, source of funds or compliance status cannot be verified.
The User is responsible for maintaining confidentiality of the account, mobile device, login credentials, password, PIN, OTP, biometric access and other authentication methods. The User shall not share OTPs, passwords, PINs or authentication credentials with any person, including any person claiming to represent the Company. The Company will not ask the User to share OTPs, full passwords, full card credentials or full banking credentials outside secure transaction flows. The User shall be responsible for all activity conducted through the User’s account unless caused solely by proven wilful misconduct of the Company.
The User shall immediately notify support@fluential.com in case of suspected unauthorised access, fraud, phishing, SIM swap, device theft, malware, suspicious transaction, unauthorised instruction or account compromise. The Company may suspend, restrict or block access if it detects suspicious, unusual, unauthorised or potentially fraudulent activity.
A child account is a Platform-level feature for organising child-related goals, investments, documents, portfolio views, reminders, contribution records and related features. Creation of a child account does not itself create a mutual fund folio, bank account, trust, custodial account, legal ownership structure or any independent right in favour of any person. The legal status of investments shall be determined by the mutual fund folio, asset management company records, registrar records, account opening documents, scheme documents and applicable law.
The User represents that all child information, including name, date of birth, relationship details, identity documents and other information, is accurate and lawfully provided. The User shall not create fake, unauthorised, duplicate or misleading child accounts and shall not upload unnecessary sensitive child information unless specifically required for a lawful Platform purpose or transaction purpose.
Mutual fund investments in the name of minors are subject to applicable SEBI, AMFI, AMC, RTA, KYC, banking, payment and operational rules. Where investments are made in the name of a minor, the minor may be required to be the sole holder of the folio, represented by a natural guardian or lawful guardian, and proof of date of birth and relationship or guardianship may be required. Guardian KYC, bank verification and other documentation may be mandatory.
Payment for investments in the name of a minor shall be made only from bank accounts permitted under applicable rules and accepted by the relevant AMC, RTA, payment partner or banking system. Redemption proceeds, dividend proceeds or other payouts in respect of minor folios shall be credited only to the permitted and verified bank account as per applicable rules and AMC/RTA processes.
Upon the minor attaining majority, further transactions may be restricted until required formalities, including majority conversion, KYC, signature update, bank update, declarations and documentation, are completed. SIPs and other systematic transactions may be stopped, suspended or restricted upon the minor attaining majority. The Company shall not be liable for any rejection, delay, failed debit, failed redemption, transaction restriction, folio restriction, payout delay or loss arising from minor-folio rules, incomplete documents, bank mismatch, guardian mismatch, majority conversion requirements or AMC/RTA restrictions.
The User agrees to complete all KYC, CKYC, KRA, FATCA, CRS, AML, bank verification, PAN verification, identity verification, guardian verification, nominee-related, source-of-funds and other compliance processes required by applicable law or by the Company’s partners. The User authorises the Company and its authorised service providers to collect, verify, validate, submit, retrieve, store and share information and documents for compliance, transaction, audit, recordkeeping and regulatory purposes.
The User represents that all information provided is true, all documents submitted are genuine, all funds used are from lawful sources, and the Platform shall not be used for money laundering, tax evasion, benami transactions, fraud, unauthorised payments, layering, sanctions evasion, identity misuse or any unlawful purpose. The Company may seek additional documents, declarations or clarifications at any time. Failure to complete compliance requirements may result in account restriction, transaction rejection, redemption delay, withdrawal restriction, suspension of services or reporting to appropriate authorities.
The Platform may support transaction facilities including purchase, lump sum investment, SIP registration, SIP pause, SIP resume, SIP modification, SIP top-up, SIP cancellation, redemption, switch, systematic transfer plan, systematic withdrawal plan, mandate registration, bank account addition or change, folio creation, UCC creation where applicable, FATCA/CRS submission and other permitted mutual fund transaction or service requests.
Transaction availability may vary based on scheme, AMC, RTA, investor category, KYC status, folio type, minor status, guardian status, payment method, bank account, tax status, platform integration, partner availability and applicable law. Submission of a transaction instruction through the Platform is only a request for processing and does not guarantee acceptance, execution, allotment, redemption, cancellation, modification, settlement or payout.
Transactions are subject to validation by the Company, AMCs, RTAs, banks, payment partners, exchanges, clearing systems, KRAs, CKYC systems, regulators and other third-party systems. Transactions may be rejected, delayed, reversed, cancelled, kept pending or processed later due to incomplete KYC, invalid PAN, name mismatch, bank mismatch, guardian mismatch, missing documents, payment failure, insufficient balance, payment delay, mandate failure, cut-off timing, non-business day, AMC restriction, scheme restriction, minor-folio restriction, majority conversion pending, suspicious activity, system downtime, third-party failure, incorrect user input, force majeure or any other reason outside the Company’s reasonable control.
Payments may be facilitated through banks, UPI, net banking, payment aggregators, NACH, eNACH, UPI AutoPay, mandates, clearing systems or other permitted payment channels. The Company does not operate as a bank, wallet, payment bank or escrow provider. Investment amounts are intended to flow to the relevant mutual fund, AMC, collection account, exchange/clearing system or authorised payment mechanism, as applicable.
Payment success shown by a bank, UPI app or payment app does not necessarily mean that mutual fund units have been allotted. Allotment is subject to transaction acceptance and fund realisation. Failed or rejected payments may be refunded by the relevant bank, payment partner, AMC, RTA or clearing system according to their processes and timelines.
By setting up a SIP, mandate, NACH, eNACH, UPI AutoPay or similar instruction, the User authorises periodic debits from the selected bank account for the chosen amount, frequency, date and duration. Mandates are subject to approval by the bank, NPCI, payment partner, AMC, RTA, exchange or other applicable system. A SIP may fail due to insufficient balance, bank rejection, mandate rejection, account closure, payment system failure, scheme restriction, KYC issue, folio restriction, minor-folio restriction, majority conversion, regulatory restriction or other operational issue.
SIP pause, cancellation, resume, top-up or modification requests may require advance notice and may not stop debits already initiated, queued or under process. The User is responsible for maintaining sufficient funds before the SIP debit date. The Company shall not be liable for failed SIPs, missed instalments, bounce charges, bank charges or investment gaps caused by payment or mandate failure.
Redemption requests are subject to scheme terms, exit load, lock-in, cut-off time, business day status, folio status, bank validation, tax rules, AMC/RTA processing and applicable law. Redemption proceeds shall be paid by the AMC/RTA or authorised payment system to the registered and verified bank account. The Company does not guarantee redemption timelines.
Redemptions may be delayed, rejected or restricted due to lock-in, exit load, lien, pledge, bank mismatch, incomplete KYC, minor-folio restrictions, majority conversion pending, AMC/RTA restriction, tax hold, regulatory hold, system downtime, bank holiday, incorrect information or third-party delay. The User shall provide correct and authorised bank account details and represents that the User is authorised to use the bank account provided. For minor investments, bank account requirements shall be governed by applicable law and AMC/RTA rules. The Company may verify bank accounts through penny drop, cancelled cheque, bank statement, account validation APIs, payment verification or other permitted methods.
Nomination, guardian updates, change of guardian, transmission, death claims, majority conversion and related matters are governed by AMC/RTA rules, scheme documents and applicable law. The Company may facilitate submission of certain requests but final processing shall be controlled by the relevant AMC/RTA. The User shall provide accurate nominee, guardian, legal heir and related information wherever required. In case of death, incapacity, change of guardian, divorce, custody dispute, adoption, court order or similar legal event, relevant documents must be submitted to the AMC/RTA and other authorities as required.
The Platform may provide calculators, future value projections, goal planners, education cost estimators, SIP calculators, inflation estimators, corpus estimators and other tools. Such tools are illustrative only and depend on assumptions including expected return, inflation, investment amount, tenure, frequency, tax, expense ratio and market conditions. Actual results may differ materially. Calculator outputs are not guarantees, promises, recommendations or investment advice.
The Platform may display portfolio value, invested amount, gains, losses, XIRR, CAGR, allocation, folio details, units, NAVs, SIP details, mandate status, statements and transaction history. Such data may be sourced from AMCs, RTAs, exchange systems, transaction records, CAS feeds, user inputs, partner APIs or other systems and may be delayed, incomplete, duplicated, temporarily unavailable or inaccurate. Official AMC/RTA records and account statements shall prevail. The User shall independently verify holdings, transactions and statements from official records.
The Platform may allow the User to download or share goal cards, investment milestones, child future cards, certificates, badges, statements, calculator outputs, referral links or other digital assets. The User is solely responsible for how such assets are used, downloaded, forwarded, posted or shared. The User shall not share or modify any asset in a misleading, unlawful, defamatory, deceptive, obscene, infringing or privacy-violating manner, or in a manner that suggests guaranteed returns, assured wealth creation, guaranteed education funding, regulatory endorsement or AMC endorsement unless expressly authorised.
The Platform may offer gifting, family contribution, celebration contribution, invite-based contribution, referral, welcome kit, certificate, badge, sticker, reward, milestone or similar features. These features are subject to applicable law, AMC/RTA rules, payment rules, tax rules, KYC requirements, source-of-funds checks, minor-folio rules, campaign terms and Platform policies. A contribution does not automatically give the contributor ownership, redemption rights, control rights, guardianship rights, portfolio rights, tax benefits or decision-making authority over the child account or investment.
The User consents to receive communications through in-app notifications, push notifications, email, SMS, WhatsApp, phone calls, IVR, postal communication and other electronic or physical modes. Communications may include OTPs, KYC updates, transaction updates, payment updates, SIP reminders, portfolio alerts, service messages, support responses, regulatory notices, educational content, product updates and promotional communications. The User may opt out of promotional communications where available, but transactional, regulatory, security and service communications may continue even after such opt-out.
The User shall not violate applicable law, provide false information, impersonate any person, misrepresent guardianship, create fake child accounts, submit forged documents, use another person’s PAN, bank account, mobile number, OTP or identity, use unlawful funds, manipulate referral or promotional features, misuse gifting or contribution features, scrape or harvest Platform data, reverse engineer the Platform, interfere with Platform security, upload malware, attempt unauthorised access, make misleading claims using baby.money content, commercially exploit the Platform, infringe intellectual property rights or violate child privacy.
All rights in the Platform, brand name, logo, domain, designs, mascots, characters, illustrations, icons, stickers, templates, text, software, workflows, calculators, dashboards, interfaces, databases, graphics and other materials belong to the Company or its licensors. The User receives only a limited, revocable, non-exclusive, non-transferable permission to use the Platform for personal and lawful purposes. Nothing in these Terms transfers intellectual property ownership to the User.
The Platform may rely on third-party services including AMCs, RTAs, banks, payment gateways, KYC providers, cloud providers, analytics providers, communication providers, technology partners and other service providers. The User’s use of such third-party services may be subject to their own terms, policies, fees, timelines and restrictions. The Company is not responsible for third-party downtime, errors, delays, rejection, data mismatch, payment failure, security incidents, service changes or policies.
The Platform may be unavailable due to maintenance, upgrades, outages, cyber incidents, third-party failures, regulatory restrictions, bugs, force majeure, network issues or operational reasons. The Company may modify, suspend, discontinue or restrict any feature, service, journey, content or transaction facility at any time.
The Platform may provide certain services without charging a direct platform fee, but the Company reserves the right to introduce, modify or waive fees subject to disclosure and applicable law. Mutual fund schemes may charge expenses, exit loads, statutory levies, taxes and other charges as disclosed in scheme documents. Banks, payment gateways, mandate providers or other service providers may impose charges. The User is responsible for reviewing applicable charges before investing or transacting.
The Company does not provide tax advice. Investments, redemptions, switches, dividends, capital gains, gifts, contribution flows, clubbing provisions, TDS, stamp duty, surcharge, cess and other tax matters may apply depending on the User’s facts and applicable law. The User is solely responsible for determining and paying applicable taxes and should consult a qualified tax advisor before investing, redeeming, gifting or contributing for a minor.
The Company does not warrant that the Platform will always be available, error-free, secure, accurate, real-time or suitable for any particular purpose, that transactions will always be accepted, payments will always succeed, any investment goal will be achieved, any scheme will perform as expected or any calculator output will match actual outcomes. Official records of AMCs, RTAs, banks, payment systems and regulators shall prevail over Platform displays.
To the maximum extent permitted by law, the Company, its directors, officers, employees, agents, affiliates, contractors, licensors and partners shall not be liable for investment losses, market losses, NAV differences, loss of profit, loss of opportunity, tax consequences, failed transactions, delayed transactions, rejected transactions, payment failures, mandate failures, third-party failures, data display errors, platform downtime, unauthorised access caused by user negligence or indirect, incidental, special, punitive or consequential damages.
The User agrees to indemnify and hold harmless the Company, its directors, officers, employees, agents, affiliates, contractors and partners from any claims, losses, damages, penalties, liabilities, costs or expenses arising from breach of these Terms, false or incomplete information, forged documents, unauthorised use of another person’s identity, PAN, bank account or data, misrepresentation of guardianship, misuse of child data, unlawful source of funds, tax non-compliance, violation of law, misuse of referral, gifting or sharing features, family disputes, nominee disputes, legal heir disputes, contributor disputes, guardian disputes or unauthorised transactions caused by the User’s negligence.
The Company may suspend, restrict or terminate the User’s access if the User violates these Terms, provides false information, fails KYC or verification, has disputed guardianship, engages in suspicious activity, is suspected of fraud, fails to provide documents, withdraws required consent, is subject to legal or regulatory restriction, is rejected by third-party systems, compromises account security or creates legal, operational, financial, reputational or security risk. Termination of Platform access does not automatically redeem or close mutual fund investments, and such holdings shall continue to be governed by relevant scheme documents, AMC/RTA records and applicable law.
For complaints, grievances or support requests, the User may contact Aabhas Tripathi, Grievance Officer, at support@fluential.com, or write to Fluential Wealth Technologies Private Limited, 10th Floor, Building 4, NESCO IT Park, Goregaon East, Mumbai, Maharashtra - 400097. The User should include registered mobile number, registered email, transaction reference number, folio number, scheme name, child account reference where relevant and a clear description of the issue. The Company shall endeavour to resolve grievances within applicable timelines.
For mutual fund transaction-related grievances, the Company may coordinate with AMCs, RTAs, payment partners, banks or other service providers. If the User is not satisfied with the resolution, the User may use applicable investor grievance routes including AMC/RTA grievance channels, SEBI SCORES and SMART ODR where applicable.
These Terms shall be governed by the laws of India. Subject to mandatory regulatory grievance mechanisms, investor dispute resolution processes, consumer rights and remedies available under applicable law, courts in Mumbai, Maharashtra shall have jurisdiction over disputes arising from these Terms or the Platform. For disputes not covered by mandatory regulatory or investor grievance mechanisms, the parties may refer the matter to arbitration in Mumbai under the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted in English by a sole arbitrator appointed mutually by the parties, failing which appointment shall be made in accordance with applicable law. Nothing shall prevent either party from seeking interim or injunctive relief from a competent court.
If the Company undergoes a merger, acquisition, restructuring, sale of assets, investment, financing, transfer of business, insolvency process or change of control, user information and Platform-related rights may be transferred as part of such transaction subject to applicable law. The Company shall not be liable for delay or failure caused by events beyond its reasonable control, including natural disasters, war, terrorism, riots, epidemic, pandemic, cyberattacks, power failure, telecom failure, banking disruption, payment network failure, AMC/RTA outage, regulatory action, government restriction, strikes, market disruption or other force majeure events.
The User may not assign rights or obligations under these Terms without prior written consent of the Company. The Company may assign, transfer or novate its rights and obligations to any affiliate, successor, acquirer, group entity, partner or third party in connection with restructuring, merger, acquisition, business transfer, regulatory requirement or platform transfer. If any provision of these Terms is found invalid, illegal or unenforceable, the remaining provisions shall continue in full force. Failure or delay by the Company in enforcing any right shall not constitute a waiver.
These Terms, the Privacy Policy, Disclosure & Disclaimer, transaction consents, risk disclosures, scheme documents, campaign terms, payment terms and additional terms displayed on the Platform constitute the entire agreement between the User and the Company regarding use of the Platform. The Company may update these Terms from time to time due to legal, regulatory, operational, business, product, partner or technology changes. Updated Terms will be posted on the Platform with a revised “Last Updated” date. Continued use of the Platform after updates constitutes acceptance of the revised Terms.
For any questions regarding these Terms, contact Fluential Wealth Technologies Private Limited at support@fluential.com.